'23
2D Logo
Animation
Tasked with creating a five second logo animation that focused on giving the ESPN on ABC brand a "facelift". As well as exhibiting a bold feel that strays away from obsolete sports graphics.
Software
Adobe Illustrator and After Effects
Using a combination of vector shapes, glows, and noise texturing to push for a more intense, but also elegant feeling with radial moving structures.
Experimenting with overlapping grid animation and time expressions that allowed me to save time on animation. Using the "valueAtTime" expression which allowed me to offset all the background dots and
other shapes based off one layer of rotation animation.
For the noise shading and stadium-like lights, I used shapes layers with roughen edges that were matted and feathered into the light ray shape. As well as using a wiggle expression on the layers opacity to create a flicker effect.
Some alternate iterations that explored other compositions and shape languages.
